About me


Paul Pook

Paul has an exceptional track record as a successful coach and consultant in world sport. A former professional and international rugby player, Paul was Ireland’s National Fitness Coach and part of their Grand Slam-winning coaching team.  His achievements also include coaching two double gold Olympic medallists, a world record holder, and authoring two best-selling books.

“I have been so fortunate in my sporting career and extremely grateful for all the remarkable athletes, teams and coaches I got to work with.”

As a trusted Consultant, Paul has completed high performance audits of the England National Rugby Team, projects for the Australian Institute of Sport, and presented at Conferences and Universities around the globe.

Paul currently applies the skills he acquired, during his exceptional sporting career, to leaders in business, former and current professional rugby players, and elite athletes from various sports, with an emphasis on energy, sustained high performance, and long-term health and wellbeing.

Do you recognise and get frustrated by these symptoms?

‣ Lack of energy
‣ Poor sleep quality
‣ Memory loss and brain fog
‣ Fearful of serious illness i.e. dementia, cancer and heart disease
‣ Controlling your bodyweight
‣ Stimulant cravings e.g. caffeine and alcohol
‣ Dwindling libido
‣ Compromised food choices e.g. too much sugar and fast food

Services

The Pook Performance Approach involves utter personalisation and world leading science.

We deliver evidence-based results for our Clients who include company directors, doctors, professional athletes and coaches.

We also provide insightful Workforce Wellness Audits for Business Leaders and their staff.

Individual Wellness Audit & Coaching

You thrive under pressure, but you want sustained high performance, look and feel better, and long term health and wellbeing. Paul’s private client service is confidential and reveals the link between your lifestyle and energy – your most important resource.

Corporate Wellness Audit & Coaching

You need to benchmark individual and workforce health, stress, and energy factors and empower your staff to adopt and sustain healthy lifestyle behaviours. Invest in your personnel, deliver innovative duty of care, and boost employee key human performance indicators
Testimonials

It’s always a joy to hear that the work I do has positive reviews.

”
Ron
Paul’s involvement with Gamlins Law has been first class. His wealth of experience brings real confidence and I would recommend Paul in a heart-beat, which thanks to him, is now considerably lower!

Ron Davison

Managing Director, Gamlins Law
”
Jason
Meeting and spending time with Paul has been a pleasure and incredibly informative. Paul is clearly an expert in his field and has a unique ability to listen and identify the best way of educating me about my lifestyle.

Jason Etherington OBE

Director and Former British Army Attack Helicopter Force Commander
”
Stuart Lancaster
As part of the review into the Rugby World Cup 2015 Paul produced a detailed document that proved very beneficial in identifying key areas of strength in the provision but also some key areas that can be improved. With the evidence of the review to hand, it gave me the confidence to make some fundamental changes in the structure and provision of strength and conditioning at National level, which has resulted in a much more aligned programme where the player sits at the centre and an individual development plan is shared in an effective and proactive way between club and country.

Stuart Lancaster

Former England Rugby National Coach
”
Declan Kidney
You are a good man - any Welsh man that helps Ireland win a Grand Slam has to be! Paul Pook was instrumental in Ireland winning their second ever, and first in 64 years, Six Nations Gram Slam in his role as National Fitness Coach. He is well organised and at all times courteous, patient and understanding in his dealings with players, coaches and administrators. I have no hesitation recommending Paul for any position for which he may apply.

Declan Kidney

Former Ireland Rugby Head Coach
”
Andre Vos
Paul is a pioneer and very creative in thought and constructive in execution. He will often take the lead in facilitating forums for the enhancement of team dynamics and the achievement of a more cohesive team. Paul is a very driven individual and portrays a huge desire for success and fulfilling potential. I have no hesitation in recommending Paul to your organization as a man who is passionate about rugby and sport in general and who has the skills and commitment to make a difference.

Andre Vos

Former Springbok Captain
”
Richard Hill
I do not think I have ever seen a coach able to improvise like Paul did to get the very best out of a squad of rugby players, young and old! An excellent motivator with endless enthusiasm and a very positive outlook.

Richard Hill

Former England Rugby Captain and Coach
”
Keith Wood
Throughout my long involvement in the game of rugby, I have worked with and observed some of the best coaches in the game. They have many similarities, but it is their ability to blend new ideas into their style that marks them as the best. I place Paul Pook in this category. I worked closely with Paul in preparation for the 2001 British and Irish Lions Tour to Australia. For a player who had struggled with injury for a long time, working with Paul was a godsend. Gone was the ‘one size fits all’ program; instead, Paul made certain I got on the field in great condition to strive to be the best rugby player I could be. That year in particular proved to be a big one for me.

Keith Wood

IRB World Player of the Year 2001
”
Vic Wild
I was lucky to work with Paul for 2 years while he was the Head Strength and Conditioning Coach for the Russian Olympic Snowboard Team. Paul was everything you’d hope for in a coach. He knew his stuff when it came to physical training and always brought a great attitude to whatever challenges arose. Paul was someone who not only helped me become better physically but also mentally. He was someone I could always count on to be there for me when I needed it.

Vic Wild

Double Olympic Gold Medalist, Sochi 2014
”
Sarah Hammer
"Paul, thanks for making me strong!" Sarah Hammer. Paul Pook has provided services to my athletes that have resulted in 2 Olympic medals and multiple world championship medals. As a two-time Olympic cycling coach and current performance director, I consider Paul to be a premier expert in the field and recommend him for any position.” Andy Sparks, USA Olympic Track Cycling Coach (Coach to Sarah)

Sarah Hammer

Four-times Olympic silver medallist, former World Champion and World Record Holder

Organizations I have worked with

usa2
wru
worldrugby
tlouse
swaleslogo
setanta
servest2
ruolym
irfu
aussie
bdo
italy
lawnet
bizwales
carduni
mind2
premier
quins2
rfu
humankin
gamlins-logo-standard
firstbeat
cyclingire
6Nationslogo
Contact us

Please contact us for a complimentary initial discussion

Our Services are available throughout the UK, with primary locations across South Wales, Hampshire and London.

Head Office address:

Cathedral Road, Cardiff CF11

Contact Paul:

+44 (0)7564 222362

Mail for information:

paul@pookperformance.com
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